Targeted ads on Facebook and Instagram reaching Boise-area audiences by age, interest, behavior, and location.
Facebook and Instagram advertising lets you put your message in front of specific people — filtered by age, location, interests, household income, and behavior. Unlike a broadcast buy, you are not paying to reach everyone in the market; you are reaching people who match a defined profile.
The Meta platform includes both Facebook and Instagram, so your campaign runs across both at once. Ad formats range from static images and video to carousel ads and lead forms that capture contact information without requiring the prospect to leave the app.
This is a particularly strong channel for businesses that already know their customer profile well and want to put an offer or message directly in front of that audience on the platforms where they spend time every day.
Campaigns are built around audience targeting — who you want to reach, defined by demographics, interests, behaviors, and geography. For Boise businesses, we typically start with a Treasure Valley geographic radius and layer in the audience signals that match your customer.
Lead generation campaigns use in-app lead forms that allow someone to submit their name and contact information without leaving Facebook or Instagram. This reduces friction and typically produces more inquiries than a campaign that requires a website visit.
Reporting shows reach, impressions, click-through rates, cost per lead, and conversion data. For campaigns running alongside your website, the Meta Pixel tracks what happens after someone clicks — including form submissions and purchases.
Product-focused image and video ads in the feed put inventory in front of people already browsing related categories on the platform.
Geo-targeted promotions reach people near your location right when they are deciding where to eat.
Lead forms capture homeowner contact information directly from the ad, reducing the gap between interest and inquiry.
Listing-style ads and open house promotions reach buyers and sellers in specific Boise-area neighborhoods.
Radio builds broad awareness with your name and offer. Facebook and Instagram keep your business visible to people who have already been exposed to your radio campaign — retargeting the audience radio created. The two work together as awareness and follow-through, not as competing placements.
See all digital services →Meta ads run on an auction model. What you pay depends on your audience size, competition in your category, and your daily or lifetime budget. There is no fixed rate. We will help you set a budget that gives the campaign enough volume to learn and produce results.
Small campaigns can start with a few hundred dollars per month, but the platform needs enough volume to optimize. We will tell you the floor for your specific objective when we talk.
Yes. We send ad previews for approval before any campaign launches. No ad runs without your sign-off.
Campaign reporting shows reach, impressions, leads, and cost per result. For conversion-focused campaigns, we track actions taken on your website after someone clicks an ad — calls, form fills, and purchases.
Yes. Ads run from a Facebook Business Page, which also provides the identity behind your Instagram ads. If you do not have one set up, we can walk you through the process.
We will put together a recommendation based on your goals, your market, and your budget. No commitment required.