Four stations. One digital team. Nobody outside Boise touches your account.
Nielsen-rated · 62 years family-owned in Boise · 100K+ weekly listeners
See what's working in your category
We'll walk through audience data for your category, what's working, and a realistic budget — no commitment.
Adult Album Alternative
35,100
67% female. Top ages 35–64. 94% homeowners.
Modern Rock
54,100
74% male. Top-rated to reach adult men in Boise.
Classic Country
44,400
57% female. Top ages 45+. 82% homeowners.
Adult Hits
43,100
58% female. Strong across 25–34 and 55–64.
Source: Nielsen Radio, Fall 2025, Boise DMA, Adults 18+, Mon–Sun 6am–12am.
Real Results
12 digital products managed in-house.
No outside agencies in the middle. No one who has to look up where Boise is. No markups on top of your spend. The same team that runs your radio campaign manages your streaming TV, social, and search.
Free resources
Most reps pitch. We publish. Everything we know about the Boise market — category research, campaign mechanics, what actually works — is here, free, no contact form required.
Most media reps lead with a rate card. We lead with questions. Here's why that difference produces better campaigns.
ReadA media plan is a document: placements, schedules, rates. A media strategy starts with your business problem and works backward.
ReadMost radio campaigns that underperformed shared the same structural problems. Those variables are all solvable.
ReadA practical guide to planning and budgeting local advertising in the Treasure Valley — channels, costs, and how to evaluate what's working.
Let's take 30 minutes to look at what's working in your category, which audiences your customers are in, and what a realistic campaign looks like for your budget.
