Local radio & digital — family-owned since 1962

Want more customers in Boise & the Treasure Valley?

We're a family-owned radio and digital company right here in Boise. Four local stations, one in-house digital team, and everyone who touches your account actually lives here — so you'll never have to explain what Nampa is to the person running your ads.

Map it out → See Local Results

Or call us: 208-344-3511

Real result — Treasure Valley medical spa
857%
More website visitors on days their radio ad aired
6 weeks
To a fully booked surgical calendar
Week 1
Two surgical consults booked in the first seven days
Read the full case study →
Real result — United Way of Treasure Valley
207%
More website visitors on the days their radio ads aired
300%
Lift in Google searches — people heard the spot and looked it up
132 vs. 43
Average daily visitors: on-air days vs. off-air days
Read the full case study →
Real result — Treasure Valley plumbing & restoration
112%
More website visitors on days their radio ad aired — consistent, every month
167%
More new visitors on air days — radio was finding people who didn't know them yet
#1 source
Radio out-trafficked Google and every other channel
Read the full case study →
📍
Boise, Idaho
5257 W. Fairview Ave — our actual office
🏠
Family-owned since 1962
Not a national conglomerate
📻
4 local stations
The River · The X · Hank FM · Jack FM
💻
28 digital products
All managed in-house — no middlemen
You've been here before

Sound familiar?

If any of these have crossed your mind, you're not alone — and they're exactly the problems we solve every day for businesses in Boise, Nampa, Meridian, and Caldwell.

"We tried digital ads but couldn't tell if they were actually working."

You deserve clear, plain-English reporting that shows what happened in your business — not just impressions and click-through rates.

"The agency managing our ads had no idea where Nampa is."

Your rep lives here. They know the market, they know your competitors, and they pick up the phone when you call.

"I don't have a Fortune 500 advertising budget."

We build campaigns around your actual budget — no minimums designed for national brands. Local reach doesn't have to cost national money.

"We tried radio once and it didn't seem to do anything."

One week of radio ads won't move the needle — but a real campaign paired with digital follow-up absolutely does. Here's why →

Real results from Treasure Valley businesses

Numbers that matter to a business owner

All case studies →
Medical Spa — Treasure Valley

Referral-only practice. Launched advertising in February. Plastic surgery booked solid by mid-March.

A new Treasure Valley plastic surgery and medical spa had grown entirely through word of mouth. We launched radio on 94.9 The River alongside streaming TV ads, Google search ads, and social ads on February 1st.

857%
More website visitors on the days their radio ad aired
Week 1
Two surgical consults booked in the first seven days
Fully booked
Plastic surgery calendar filled through June — in 6 weeks
Nonprofit — United Way of Treasure Valley

Needed to reach working families in the Valley. Radio drove 3x more traffic than any other channel.

Three :30 spots on Jack FM, The X, and Hank FM — paired with social ads — directed working families to a resource they didn't know existed. On the days the ads aired, website traffic tripled.

207%
More website visitors on radio days vs. days without ads
300%
Lift in Google searches — people heard the ad and looked it up
132 vs. 43
Average daily visitors: on-air days vs. off-air days
Simple process

No contracts you can't understand. No surprises.

Three steps — that's really it. We keep it simple because your job is running your business, not learning media buying.

1

We learn about your business

Before we recommend anything, we want to understand your goals, your customers, your peak seasons, and what your competitors are doing in this market. No rate card. No pre-packaged plan.

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2

We build your custom plan

You get a plain-English strategy — which stations, which digital products, what the message should be, and why. No jargon. No acronyms you have to Google. Just a clear plan built for your budget.

→
3

You start getting results

We launch, we watch, and we report back in plain English. If something isn't working, we tell you and we fix it. Your rep's phone number goes straight to a real person in Boise.

Build my campaign →
4 radio stations reaching 100,000+ people every week

Every format. Every demographic. All local.

Our four Treasure Valley stations are rated by Nielsen Audio — the same independent measurement used by national advertisers. Combined weekly reach across the full spectrum of adults in Boise, Nampa, Meridian, and Caldwell.

94.9 The River
Adult Album Alternative
34,700 weekly listeners
Affluent, educated adults
100.3 The X
Modern Rock
62,700 weekly listeners
Top station for adult men in the Valley
107.1 Hank FM
Classic Country
36,600 weekly listeners
Households with disposable income
105.1 Jack FM
Adult Hits
46,500 weekly listeners
Broad reach, adults 35–64
28 ways to reach your next customer online

Digital advertising. Plain English. All in-house.

Every digital product we offer is managed in-house by the same local team — no third-party buying desks, no markups, no one who has to look up where Boise is.

See all 28 digital solutions →
Streaming TV Ads
Hulu, Peacock, Amazon & more
YouTube Ads
Pre-roll + connected TV
Facebook & Instagram Ads
Video, carousel & lead gen
TikTok Ads
Short video + carousel
Mobile Location Ads
Target people near your competitors
Display Ads
Banner ads across the web
Social + Radio Bundle
Reach people who heard your spot
Google Search Ads
Show up when people search for you
Digital Billboards
9 venue categories
Streaming Audio Ads
Pandora, Spotify & more
SEO
Rank higher on Google
Live Chat
Pay per qualified lead

Ready to get more customers in the Treasure Valley?

Let's take 30 minutes to look at what's working in your category, what your competitors are spending, and what a realistic campaign looks like for your budget. No obligation, no sales pitch.

Let's run the numbers → 208-344-3511