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Adult Album Alternative
35,100
67% female. Top ages 35–64. 94% homeowners.
Modern Rock
54,100
74% male. Top-rated to reach adult men in Boise.
Classic Country
44,400
57% female. Top ages 45+. 82% homeowners.
Adult Hits
43,100
58% female. Strong across 25–34 and 55–64.
Source: Nielsen Radio, Fall 2025, Boise DMA, Adults 18+, Mon–Sun 6am–12am.
No outside agencies in the middle. No one who has to look up where Boise is. No markups on top of your spend. The same team that runs your radio campaign manages your streaming TV, social, and search.
See all digital services →Free resources
Most reps pitch. We publish. Everything we know about the Boise market — category research, campaign mechanics, what actually works — is here, free, no contact form required.
Most media reps lead with a rate card. We lead with questions. Here's why that difference produces better campaigns.
Read →A media plan is a document: placements, schedules, rates. A media strategy starts with your business problem and works backward.
Read →Most radio campaigns that underperformed shared the same structural problems. Those variables are all solvable.
Read →A practical guide to planning and budgeting local advertising in the Treasure Valley — channels, costs, and how to evaluate what's working.
Let's take 30 minutes to look at what's working in your category, what your competitors are spending, and what a realistic campaign looks like for your budget.
