Local radio & digital — family-owned since 1962

You deserve a strategist, not a rep.

Four local radio stations. One in-house digital team. Everyone who touches your account lives here — and we'll actually explain how advertising works, in plain English, before you spend a dollar.

Talk to us → See Local Results

Or call us: 208-344-3511

Real result — Treasure Valley medical spa
857%
More website visitors on days their radio ad aired
6 weeks
To a fully booked surgical calendar
Week 1
Two surgical consults booked in the first seven days
Read the full case study →
Real result — United Way of Treasure Valley
207%
More website visitors on the days their radio ads aired
300%
Lift in Google searches — people heard the spot and looked it up
132 vs. 43
Average daily visitors: on-air days vs. off-air days
Read the full case study →
Real result — Treasure Valley plumbing & restoration
112%
More website visitors on days their radio ad aired — consistent, every month
167%
More new visitors on air days — radio was finding people who didn't know them yet
#1 source
Radio out-trafficked Google and every other channel
Read the full case study →
Real result — Treasure Valley managed IT services
26%
More website visitors on days their radio ad aired
42%
More direct traffic on air days — people heard the name and typed it in
50%
More Google searches on air days — the radio sent people to look them up
Read the full case study →
📍
Boise, Idaho
5257 W. Fairview Ave — our actual office
🏠
Family-owned since 1962
Not a national conglomerate
📻
4 local stations
The River · The X · Hank FM · Jack FM
💻
Full-suite digital
All managed in-house — no middlemen
You've been here before

Sound familiar?

"We've been posting on social and working with an influencer, but I can't tell if it's bringing in actual customers."
We track what actually changed for your business — not just what got a like. How attribution actually works →
"We have someone handling our digital — a friend of the family — but I'm honestly not sure what we're getting for it."
You should always know exactly what your advertising is producing. We report in plain English. Media plan vs. strategy →
"We tried radio once and it didn't seem to do anything."
One week won't work. A real campaign built around the right station and message absolutely does. Here's why →
"Every rep I talk to is pitching their own product. I can't tell who's actually giving me real information."
We publish what we know — market research, category data, and real campaign outcomes — before you ever talk to us. The local rep advantage →
4 radio stations reaching 100,000+ people every week

Whatever your customer looks like, one of these stations is where they spend their mornings.

94.9 The River
Adult Album Alternative
34,700 weekly listeners
Affluent, educated adults
100.3 The X
Modern Rock
62,700 weekly listeners
74% male — strong reach with adult men
107.1 Hank FM
Classic Country
36,600 weekly listeners
Households with disposable income
105.1 Jack FM
Adult Hits
46,500 weekly listeners
Broad reach, adults 35–64
Everything you need to reach your next customer online

Digital advertising. Plain English. All in-house.

No outside agencies in the middle. No one who has to look up where Boise is. No markups on top of your spend.

See all digital solutions →
Streaming TV Ads
Hulu, Peacock, Amazon & more
YouTube Ads
Pre-roll + connected TV
Facebook & Instagram Ads
Video, carousel & lead gen
TikTok Ads
Short video + carousel
Geofencing
Target people in a specific area
Display Ads
Banner ads across the web
Social + Radio Bundle
Reach people who heard your spot
Google Search Ads
Show up when people search for you
Digital Billboards
9 venue categories
Streaming Audio Ads
Pandora, Spotify & more
SEO
Rank higher on Google
Live Chat
Pay per qualified lead
The Local Advantage

Real people. Right here in Boise.

We don't outsource your media strategy to a call center or an algorithm. When you work with Lotus, you're working with people who live, work, and shop in the Treasure Valley.

Nick Coe
Nick Coe
General Manager
Danielle Spaulding
Danielle Spaulding
Business Manager
Adam McGuire
Adam McGuire
On-Air / Production Director
Big J
Big J
On-Air
Cory Mikhals
Cory Mikhals
On-Air
Jason Drew
Jason Drew
On-Air
Jeff Connell
Jeff Connell
Program Director
Kevin
Kevin
On-Air
Kirsten Aura
Kirsten Aura
Marketing Specialist
Mary Kennedy
Mary Kennedy
On-Air
Mary Kennedy
Mary Kennedy
On-Air
Melissa
Melissa
On-Air
Nic
Nic
On-Air & Operations Manager
Rochelle Rocks
Rochelle Rocks
On-Air
Sheena Dance
Sheena Dance
Marketing Specialist
Victoria DeGroot
Victoria DeGroot
Marketing Specialist
Zach Forsman
Zach Forsman
Marketing Specialist
Meet the team →
"Quick and easy experience. Thanks to all the staff that make radio an easy way to advertise."

— Garry's Automotive, Boise

Free resources

Understand how advertising works before you spend a dollar.

Most reps pitch. We publish. Everything we know about the Boise market — category research, campaign mechanics, what actually works — is here, free, no contact form required.

Strategy

Why We Ask About Your Business Before We Talk About Radio

Most media reps lead with a rate card. We lead with questions. Here's why that difference produces better campaigns.

Read →
Strategy

The Difference Between a Media Plan and a Media Strategy

A media plan is a document: placements, schedules, rates. A media strategy starts with your business problem and works backward.

Read →
Strategy

Why Radio Works When It's Set Up Right

Most radio campaigns that underperformed shared the same structural problems. Those variables are all solvable.

Read →
Browse all resources →
Free Download

The Boise Business Advertising Guide

A practical guide to planning and budgeting local advertising in the Treasure Valley — channels, costs, and how to evaluate what's working.

By downloading, you're joining our list for occasional advertising insights from Lotus Boise. Unsubscribe anytime. Privacy policy.

Ready to get more customers in the Treasure Valley?

Let's take 30 minutes to look at what's working in your category, what your competitors are spending, and what a realistic campaign looks like for your budget. No obligation, no sales pitch.

Let's run the numbers → 208-344-3511