105.1 Jack FM
"Playing What We Want"
Jack FM plays whatever it wants — and listeners love it for that. A broad, dependable audience of adults 35–64 who tune in for an average of 3½ hours every week.
The Adult Hits audience can deliver results to all advertisers.
Strong concentration of adults 45–64 — established, active consumers.
Broad reach. Homeowners. High purchase intent.
Jack FM listeners over-index on homeownership, home improvement, and real estate — and they skew toward life decisions like buying a home or furthering their education. Great for financial services, real estate, home goods, and professional services.
Jack FM shows up.
About 105.1 Jack FM
What format does 105.1 Jack FM play?
Adult Hits — a broad mix of recognizable songs from the '80s, '90s, and 2000s, with no rigid format wall. The tagline "Playing What We Want" captures the station's personality: familiar music, no surprises, no fluff.
How large is Jack FM's audience?
105.1 Jack FM reaches 46,500 adults 18 and older each week across the Boise DMA, per Nielsen Audio. The audience is 54% male and 46% female, with strong concentration in adults 45 to 64.
What kind of audience does Jack FM reach?
Established adults 35 to 64 with 73% owning their home, 50% earning $75,000 or more, and 64% employed. They over-index on home improvement, real estate, and major purchase decisions. Listeners are 71% more likely than the market average to buy a home and 39% plan a home improvement project in the next year.
What businesses advertise well on Jack FM?
The strongest fits are businesses targeting established adult consumers: financial services, real estate, mortgage, home goods, contractors, healthcare, and professional services. The high homeownership rate and home improvement intent make this a reliable audience for anything tied to the home or long-term decision-making.
How do I run an ad campaign on 105.1 Jack FM?
Call Lotus Boise Corp at 208-344-3511 or reach out through lotusboise.com. A local rep can build a campaign on Jack FM, or pair it with other Lotus stations and digital products for broader reach across the Treasure Valley.
Reach 46,500 Treasure Valley listeners every week.
Talk to a local rep about building a campaign on 105.1 Jack FM — or pair it with digital for even greater reach.