105.1 Jack FM
"Playing What We Want"
58% female audience. Broad age range — strong across 25–34 and 55–64. 76% homeowners, 71% employed, 52% earn $75,000+. 23% plan to purchase a large appliance in the next year; 19% plan to buy or lease a vehicle.
The Adult Hits audience delivers broad reach and strong purchase intent.
43,100 weekly listeners. Source: Nielsen Radio, Fall 2025, Boise DMA, Adults 18+, Mon–Sun 6am–12am.
Broad age range — strong across 25–34 and 55–64.
Wide reach. Homeowners. High purchase intent.
Jack FM listeners show strong concentration among homeowners, and they skew toward home improvement, real estate, and life decisions like buying a home or furthering their education. Great for financial services, real estate, home goods, and professional services.
Jack FM shows up.
The Boise Business Advertising Guide
A practical guide to planning and budgeting local advertising in the Treasure Valley — channels, costs, and how to evaluate what's working.
About 105.1 Jack FM
What format does 105.1 Jack FM play?
Adult Hits — a broad mix of recognizable songs from the '80s, '90s, and 2000s, with no rigid format wall. The tagline "Playing What We Want" captures the station's personality: familiar music, no surprises, no fluff.
How large is Jack FM's audience?
105.1 Jack FM reaches 43,100 adults 18 and older each week across the Boise DMA. 58% female, with strength in adults 25–34 and 55–64. Source: Nielsen Radio, Fall 2025, Boise DMA, Adults 18+, Mon–Sun 6am–12am.
What kind of audience does Jack FM reach?
58% female, broad age range with strength in 25–34 and 55–64. 76% homeowners, 71% employed, 52% earn $75,000 or more. 23% plan to purchase a large appliance in the next year; 19% plan to buy or lease a vehicle.
What businesses advertise well on Jack FM?
The strongest fits are businesses targeting established adult consumers: financial services, real estate, mortgage, home goods, contractors, healthcare, and professional services. The high homeownership rate and home improvement intent make this a reliable audience for anything tied to the home or long-term decision-making.
How do I run an ad campaign on 105.1 Jack FM?
Call Lotus Boise Corp at 208-344-3511 or reach out through lotusboise.com. A local rep can build a campaign on Jack FM, or pair it with other Lotus stations and digital products for broader reach across the Treasure Valley.
How much does it cost to advertise on 105.1 Jack FM?
Campaigns are priced based on schedule length, daypart, and frequency. There's no published rate card — the right investment depends on your category, your goals, and how often you need to reach your audience each week. A local rep will put together a recommendation based on what you're trying to accomplish. Call 208-344-3511 or send a message.
Is there a minimum commitment to advertise on Jack FM?
Schedules can be as short as four weeks, though shorter runs rarely build enough frequency to move the needle. Most campaigns that show results run for at least three months. We can structure something around your timeline and revisit from there.
Reach 43,100 Treasure Valley listeners every week.
Talk to a local rep about building a campaign on 105.1 Jack FM — or pair it with digital for even greater reach.