94.9 The River
"Sounds Different"
67% female audience. Top ages 35–64. 94% homeowners, 81% college degree or higher, 62% earn $75,000+. 12% plan to purchase real estate in the next two years. Community-focused and home of Concert for Cause.
Adult Album Alternative delivers an affluent, highly educated audience.
35,100 weekly listeners. Source: Nielsen Radio, Fall 2025, Boise DMA, Adults 18+, Mon–Sun 6am–12am.
Top ages 35–64.
High-value listeners who are actively spending.
The River's audience skews toward big-ticket purchases and home investment — making it an ideal fit for home services, financial services, automotive, and lifestyle brands.
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94.9 The River
Live sessions. Local stages. Real Boise.
About 94.9 The River
What format is 94.9 The River?
94.9 The River (KRVB) is an Adult Album Alternative station based in Boise, Idaho. The format features a mix of classic and current alternative rock, AAA artists, and singer-songwriters. The station is known for its local focus, deep community involvement, and the annual Concert for Cause benefit event.
What cities and counties does 94.9 The River cover?
94.9 The River broadcasts across the full Treasure Valley — Boise, Meridian, Eagle, and Kuna in Ada County, and Nampa, Caldwell, and Middleton in Canyon County. The signal covers the entire Boise-Nampa DMA.
Who are the on-air hosts on 94.9 The River?
River Mornings with Melissa and Kevin airs Monday through Friday from 6am to 10am. Rochelle hosts middays from 10am to 3pm, and Mary Kennedy handles afternoon drive from 3pm to 7pm.
What kind of businesses advertise on 94.9 The River?
The River's audience skews toward established, higher-income households — a strong fit for home services, financial services, real estate, healthcare, automotive, and lifestyle advertisers. The station skews toward homeowners and adults actively spending on home improvement and major purchases.
How do I advertise on 94.9 The River?
Advertising on 94.9 The River is managed through Lotus Boise Corp. Call 208-344-3511 or send us a message and a local rep will build a campaign recommendation around your business, budget, and goals.
What is Concert for Cause?
Concert for Cause is 94.9 The River's annual benefit concert, held in Boise each year to raise funds for local nonprofits. The event features live music and has become one of the station's signature community events in the Treasure Valley.
Can I pair a River campaign with digital advertising?
Yes. Lotus Boise Corp works alongside Lotus Digital, which offers streaming audio on Pandora and Spotify, streaming TV, social advertising, mobile location targeting, and more. Running digital alongside a River campaign extends your reach to the same audience across every screen and audio environment they use.
How much does it cost to advertise on 94.9 The River?
Campaigns are priced based on schedule length, daypart, and frequency. There's no published rate card — the right investment depends on your category, your goals, and how often you need to reach your audience each week. A local rep will put together a recommendation based on what you're trying to accomplish. Call 208-344-3511 or send a message.
Is there a minimum commitment to advertise on The River?
Schedules can be as short as four weeks, though shorter runs rarely build enough frequency to move the needle. Most campaigns that show results run for at least three months. We can structure something around your timeline and revisit from there.
Reach 35,100 Treasure Valley listeners every week.
Talk to a local rep about building a campaign on 94.9 The River — or pair it with digital for even greater reach.