107.1 Hank FM
"Crank the Hank"
Hits from Country's golden years — the '70s through the early 2000s. Hank FM is as much an attitude as it is a lifestyle, and it delivers one of the most loyal, established audiences in the Treasure Valley.
Classic Country delivers households with disposable income.
A mature, established audience with decades of buying power.
The largest audience in the Lotus group. Ready to spend.
Hank FM listeners skew older with established incomes, strong homeownership, and consistent discretionary spending. A natural fit for insurance, automotive, travel, home services, and healthcare.
107.1 Hank FM
Real Country. Real Boise.
About 107.1 Hank FM
What format does 107.1 Hank FM play?
Classic Country from the '70s through the early 2000s. The station goes by "Crank the Hank" and calls itself Idaho's Real Country, focusing on the artists and songs that defined country music's most popular era.
Who are the on-air hosts on Hank FM?
Cory Mikhals hosts weekday mornings from 6am to 10am and Saturdays from 2pm to 7pm. Jeff Connell handles weekday afternoons from 3pm to 7pm and Sunday mornings from 10am to 3pm. Mary Kennedy is on Saturdays from 9am to 2pm and Sundays from 2pm to 7pm.
How large is Hank FM's audience?
107.1 Hank FM reaches 36,600 adults 18 and older each week across the Boise DMA, per Nielsen Audio. The audience is nearly evenly split: 53% male and 47% female, with 60% owning their home.
What businesses are a good fit for Hank FM?
Hank FM delivers established, older households with consistent discretionary spending. Strong categories include insurance, automotive, travel and hospitality, home services, and healthcare. 69% of listeners plan a vacation in the next year, 24% plan to buy a new car, and the audience is 15% more likely than the national average to purchase life insurance.
What community events does Hank FM participate in?
Hank FM has been part of events including the Watershed Music Festival, Metztli's Thanksgiving Breakfast, and the Wish Upon a Star charity event. Community involvement is central to the station's identity as Idaho's Real Country.
How do I advertise on 107.1 Hank FM?
Call Lotus Boise Corp at 208-344-3511 or visit lotusboise.com. A local rep can put together a campaign on Hank FM and show you how digital advertising through Lotus Digital can extend your reach even further.
Reach 36,600 Treasure Valley listeners every week.
Talk to a local rep about building a campaign on 107.1 Hank FM — or pair it with digital for even greater reach.