107.1 Hank FM
"Crank the Hank"
57% female audience. Top ages 45+. 82% homeowners, 69% employed, 60% earn $75,000+. 54% spent $150 or more on groceries in the past week.
Classic Country delivers established households with real spending power.
44,400 weekly listeners. Source: Nielsen Radio, Fall 2025, Boise DMA, Adults 18+, Mon–Sun 6am–12am.
A mature, established audience with decades of buying power.
A loyal, established audience. Ready to spend.
Hank FM listeners skew older with established incomes, strong homeownership, and consistent discretionary spending. A natural fit for insurance, automotive, travel, home services, and healthcare.
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Real Country. Real Boise.
About 107.1 Hank FM
What format does 107.1 Hank FM play?
Classic Country from the '70s through the early 2000s. The station goes by "Crank the Hank" and calls itself Idaho's Real Country, focusing on the artists and songs that defined country music's most popular era.
How large is Hank FM's audience?
107.1 Hank FM reaches 44,400 adults 18 and older each week across the Boise DMA. 57% female, top ages 45+. 82% homeowners, 69% employed, 60% earn $75,000+. Source: Nielsen Radio, Fall 2025, Boise DMA, Adults 18+, Mon–Sun 6am–12am.
What businesses are a good fit for Hank FM?
Hank FM delivers established, older households with consistent discretionary spending. Strong categories include insurance, automotive, travel and hospitality, home services, and healthcare. 69% of listeners plan a vacation in the next year, 24% plan to buy a new car, and the audience is 15% more likely than the national average to purchase life insurance.
What community events does Hank FM participate in?
Hank FM has been part of events including the Watershed Music Festival, Metztli's Thanksgiving Breakfast, and the Wish Upon a Star charity event. Community involvement is central to the station's identity as Idaho's Real Country.
How do I advertise on 107.1 Hank FM?
Call Lotus Boise Corp at 208-344-3511 or visit lotusboise.com. A local rep can put together a campaign on Hank FM and show you how digital advertising through Lotus Digital can extend your reach even further.
How much does it cost to advertise on 107.1 Hank FM?
Campaigns are priced based on schedule length, daypart, and frequency. There's no published rate card — the right investment depends on your category, your goals, and how often you need to reach your audience each week. A local rep will put together a recommendation based on what you're trying to accomplish. Call 208-344-3511 or send a message.
Is there a minimum commitment to advertise on Hank FM?
Schedules can be as short as four weeks, though shorter runs rarely build enough frequency to move the needle. Most campaigns that show results run for at least three months. We can structure something around your timeline and revisit from there.
Reach 44,400 Treasure Valley listeners every week.
Talk to a local rep about building a campaign on 107.1 Hank FM — or pair it with digital for even greater reach.