Every campaign is different. These are real results from Treasure Valley businesses — the numbers, the tactics, and what actually drove the outcome.
A Treasure Valley plastic surgery and medical spa grew its first months entirely through referral, then began advertising February 1st — radio on 94.9 The River, digital billboards at health and beauty venues, mobile location ads targeting women 25+ with household incomes above $100K, and social. Two surgical consults booked in week one. Google Search Ads and live chat added February 15th. One patient flew in from out of state. Six weeks in, plastic surgery was fully booked through June — the campaign shifted to fill medical spa availability next.
United Way of Treasure Valley needed to reach working families who earn a paycheck but don't think of themselves as needing help — people who aren't searching for assistance. Spots on Jack FM, The X, and Hank FM directed listeners to FindHelpIdaho.org, with separate versions for seniors and single parents. A social campaign alongside delivered 647,000 impressions to lower-income households. Over six months — 179 on-air days, just 6 off — the 300% lift in Google search traffic on air days showed listeners were hearing the spots and looking it up.
A Treasure Valley plumbing and restoration company had steady web traffic before advertising — but Google was their primary source of new visitors, which meant competing against every other plumber in search. They launched on 100.3 The X in August 2025 as a studio sponsor, paired with display ads targeting homeowners and property managers in specific Treasure Valley zip codes. Over the next six months, radio drove 7,185 website sessions — 63% of all site traffic. Direct was second at 6,135. Google a distant third at 1,715. The display campaign added 1.16 million impressions in their service area between air weeks.
A managed IT services company serving small businesses across the Treasure Valley faced the challenge every IT provider faces: business owners don't shop for IT support. They call whoever comes to mind when something breaks. A radio campaign on Hank FM paired with targeted display put their name in front of local business owners consistently over six months. On days the radio ran, website sessions were 26% higher than on days it didn't. Direct traffic — people typing the name in without searching — was up 42% on air days. Google searches rose 50%. When business owners heard the name, they went looking. By the end of the campaign, media-driven traffic accounted for 88% of all website sessions.
We'll show you what competitors in your space are spending, which audiences they're reaching, and what a realistic campaign looks like for your budget in the Treasure Valley.
See my options →