Every campaign is different. These are real results from Treasure Valley businesses — the numbers, the tactics, and what actually drove the outcome.
A Treasure Valley plastic surgery and medical spa opened in late summer 2025 and spent its first months growing entirely through referral. They launched a website in January 2026 and began advertising February 1st — radio on 94.9 The River, digital billboards at health and beauty venues, mobile location ads targeting women 25+ with household income above $100K, and social media ads running alongside the radio. By the end of week one, two surgical consults were booked. Google Search Ads and live chat were added February 15th. One patient flew in from out of state for a consultation. Six weeks in, the plastic surgery side was fully booked through June — and the campaign shifted focus to their medical spa services to fill that calendar next.
United Way of Treasure Valley runs a campaign focused on working families who earn a paycheck but still can't cover basic necessities — and the challenge is reaching people who don't think of themselves as needing help and aren't actively searching for it. Three 30-second spots ran on Jack FM, The X, and Hank FM directing listeners to FindHelpIdaho.org, with separate versions targeting seniors and single parents. A social media campaign running alongside reached lower-income households and delivered 647,000 impressions. Over six months with 179 on-air days and just 6 off-air days, the pattern was clear: on-air days averaged 132 website sessions versus 43 on days without radio. The most telling number was Google search traffic — a 300% lift on air days — meaning people were hearing the spots and going to look it up. That's exactly what this kind of campaign needs to do.
A Treasure Valley plumbing and restoration company had steady web traffic before they started advertising — but Google was their main source of new visitors, which meant competing in search against every other plumber in the market. When they launched on 100.3 The X in August 2025 — as a studio sponsor paired with a display ad campaign targeting homeowners and property managers in specific Treasure Valley zip codes — the dynamic shifted completely. Over the next six months, radio drove 7,185 website sessions, accounting for 63% of all site traffic. Direct traffic was second with 6,135. Google was a distant third at 1,715. On days their ads ran, new visitor sessions were 167% higher than on off-air days — meaning radio was consistently bringing in people who had never visited the site before, not just reminding people who already knew them. The display campaign added 1.16 million impressions in their service area, keeping the name in front of homeowners between weeks the ads were running. The result wasn't a single spike that faded — on-air days drove double the traffic of off-air days, month after month, for the entire campaign.
We'll show you what competitors in your space are spending, which audiences they're reaching, and what a realistic campaign looks like for your budget in the Treasure Valley.
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