Every campaign is different. These are real results from Treasure Valley businesses — the numbers, the tactics, and what actually drove the outcome.
A Treasure Valley chiropractic clinic treating migraines, vertigo, and chronic neck pain launched a radio and digital campaign in May 2026. The doctor voices his own spots, so the voice patients hear on the air is the voice they hear at their first visit. Three months in, weekly leads moved from 5 to 10 at the start to 15 or more (client-reported, July 2026). On air days, website sessions ran 88% higher than off-air days, 62 a day versus 33 (Media Driven Traffic attribution report, Jan–Jul 2026). First-time visitors ran 93% higher on air days — the campaign was finding people who didn't know the clinic yet. Direct traffic ran 59% higher on air days. In the launch month, total site users nearly doubled, 812 to 1,617 (Google Analytics).
Read the full case studyA Treasure Valley plastic surgery practice and medical spa launched radio across all four stations plus digital in February 2026, building toward the grand opening of a new location. On ribbon cutting day, the practice brought in more than $30,000 in new revenue (client-reported, June 2026). Website sessions grew 274% from the first full month of the campaign to the opening month, 1,820 to 6,810 (Google Analytics). Three quarters of the campaign-driven traffic in June were first-time visitors, people who had never been to the site before (Media Driven Traffic attribution report, Jan–Jul 2026).
Read the full case studyUnited Way of Treasure Valley needed to reach working families who earn a paycheck but don't think of themselves as needing help — people who aren't searching for assistance. Spots on Jack FM, The X, and Hank FM directed listeners to FindHelpIdaho.org, with separate versions for seniors and single parents. A social campaign alongside delivered 647,000 impressions to lower-income households. Over six months — 179 on-air days, just 6 off — the 300% lift in Google search traffic on air days showed listeners were hearing the spots and looking it up.
A plumbing and reconstruction company, headquartered in Seattle, launched radio in Boise in January 2026 with zero local name recognition. Seven months of consistent radio built the name. The Boise operation is now outpacing the Seattle office (client-reported, July 2026). Radio drove 6,885 website sessions over those seven months. Google drove 791 (Media Driven Traffic attribution report, Jan–Jul 2026). The share of campaign traffic arriving as direct visits climbed from 50% in January to 75% in July. Roughly four out of five people the campaign brought to the site had never been there before (same report).
Read the full case studyOffer Now Idaho, a company that buys homes directly from sellers, launched radio across three stations plus streaming in April 2026. June was the best month in the company's history (client-reported, July 2026). The campaign had been running about two months. 73% of site traffic arrived within minutes of a spot airing (Media Driven Traffic attribution report, Jan-Jul 2026). Radio drove more visits than Google and Bing combined (same report). Roughly seven in ten visitors each month had never been to the site before (same report).
Read the full case studyA managed IT services company serving small businesses across the Treasure Valley faced the challenge every IT provider faces: business owners don't shop for IT support. They call whoever comes to mind when something breaks. A radio campaign on Hank FM paired with targeted display put their name in front of local business owners consistently over six months. On days the radio ran, website sessions were 26% higher than on days it didn't. Direct traffic — people typing the name in without searching — was up 42% on air days. Google searches rose 50%. When business owners heard the name, they went looking. By the end of the campaign, media-driven traffic accounted for 88% of all website sessions.
We'll walk you through the audience data for your category, what's worked for similar businesses, and what a realistic campaign looks like for your budget in the Treasure Valley.
See my options →