Your Facebook and Instagram ad creative, extended to thousands of other websites and apps across the open web.
Social Mirror takes the creative you are already running on Facebook or Instagram and distributes it across a network of thousands of other websites and apps. Instead of limiting your social content to the Meta platform, the same message reaches your audience wherever else they browse.
It is particularly useful when you want consistent messaging across channels without building separate creative for each placement. Your social ad becomes a display ad, running in the same format on premium content sites, news sites, and apps outside of the Facebook and Instagram ecosystem.
This is managed in-house by our local team — the same people handling your radio and other digital campaigns — so the targeting stays coordinated and the reporting comes back in one place.
We pull your existing Facebook or Instagram creative — image, video, or carousel — and distribute it through a programmatic network. The ad keeps the look and feel of your social content and runs in standard ad placements across participating websites and apps.
Targeting mirrors what you have set up on Meta: geographic filters, demographic layers, and behavioral signals. You can also build separate audience segments for the Social Mirror component if you want to reach a different group than your Facebook campaign.
Reporting covers both channels so you can compare performance between your Meta placements and the extended Social Mirror distribution. Impressions, clicks, and conversion data are reported together.
Extending proven social creative beyond Facebook reach amplifies the campaign without requiring new creative work.
Consistent food and offer imagery across social and display keeps your brand visible across the full browsing session, not just inside Meta apps.
Reaching homeowners both inside and outside the Meta ecosystem increases the chance of being seen during the decision window when they are comparing contractors.
Coordinated social and display presence ahead of an event date maximizes awareness across channels at the same time.
Radio puts your name in someone's head during the commute. Social Mirror keeps it visible when they are reading the news, checking weather, or browsing content later in the day. Together, the two channels create multiple touchpoints across a single day without requiring separate campaign relationships with different vendors.
See all digital services →Social Mirror takes your Facebook or Instagram ad creative and runs it as a display ad across a programmatic network of third-party websites and apps. It looks like your social ad but appears outside of the Meta ecosystem.
Facebook ads run only inside Facebook and Instagram. Social Mirror distributes your same creative to premium publishers, news sites, and apps outside of Meta — expanding your reach without requiring new creative to be built.
Pricing is based on impressions delivered through the programmatic network. Cost depends on your audience and campaign volume. We will walk you through what a realistic investment looks like.
You need existing social creative to mirror. If you are running Facebook or Instagram ads, we can extend that content immediately. If not, we can build creative that works for both channels.
You receive combined reporting showing performance across both the Meta placements and the Social Mirror network — impressions, clicks, and conversion actions in one view.
We will put together a recommendation based on your goals, your market, and your budget. No commitment required.