Pre-roll and in-stream video ads on YouTube, YouTube TV, and Google TV — reaching Boise audiences where they already spend time watching.
YouTube advertising places your video or display ad in front of people who are actively watching content — not passively scrolling. The platform is where a significant portion of adults go to research purchases, compare options, and find how-to information.
Placements include in-stream ads that run before or during videos, six-second bumper ads that are non-skippable, and YouTube TV ads that appear on the television set. YouTube is owned by Google, which means targeting draws from Google's audience data — including search history and browsing behavior.
If you are already running radio with us, your target audience on YouTube can mirror the demographics you are reaching on air, producing a consistent message across audio and video.
Targeting on YouTube draws from what people have searched for, what videos they have watched, and what topics they follow. You can layer in geographic targeting to keep the campaign focused on the Treasure Valley and demographic filters to reach the age groups and interests that match your customer.
In-stream ads can be skippable after 5 seconds or non-skippable at 15 seconds. Bumper ads are 6 seconds and unskippable — well-suited for high-frequency brand reminders. YouTube TV placements run on the living-room screen in a connected TV environment alongside other streaming content.
Campaign reporting shows views, view rate, click-throughs, and cost-per-view. For conversion-focused campaigns, Google can track website actions — calls, form submissions, purchases — after someone watches or clicks your ad.
Visual content performs well when you are selling something that looks good, and YouTube's scale puts it in front of people already watching food and dining content.
People search YouTube for how-to and service-area content; your ad appears in that research context before they call a contractor.
Vehicle shoppers watch vehicle content on YouTube; in-stream ads place your inventory in front of an active buyer during that research.
Short preview-style ads build anticipation and drive ticket sales for upcoming events across a local Boise audience.
Radio generates search activity. When someone hears your name on 100.3 The X or 94.9 The River and later searches YouTube, your ad appears in that moment of active engagement. The radio campaign creates the awareness; YouTube captures it while the listener is in active search mode.
See all digital services →YouTube ads are priced on a cost-per-view or cost-per-thousand-impression model. What you spend depends on your targeting, campaign length, and competition in your category. We will walk you through realistic expectations when we talk.
Yes — YouTube is a video platform. You will need a 15-second, 30-second, or 6-second video file. Some clients have existing commercials from radio or TV campaigns that transfer well. We can help you source production if needed.
Yes. Geographic and demographic targeting means you are not paying to reach people outside your service area or outside your customer profile. A well-targeted local campaign does not require a national budget.
It depends on your goal. Brand awareness builds over weeks of consistent exposure. Conversion-focused campaigns can produce clicks and site visits within days of launch, with performance improving as the algorithm optimizes.
YouTube ads are video-based and run on the YouTube platform. Display ads are banner and image ads that run across other websites and apps. Both are available through Google's ad network and can run together in a coordinated campaign.
We will put together a recommendation based on your goals, your market, and your budget. No commitment required.