Programmatic digital billboard ads across the Treasure Valley — targeted by time of day, location, and audience behavior.
Digital billboard advertising has moved from static reserved placements to programmatic buys. That means you can target specific times of day, specific locations, and specific audience segments — without committing to a four-week block on a single board.
Digital out-of-home (DOOH) covers billboard displays, gas station screens, gym screens, grocery store displays, and other place-based digital panels across the Treasure Valley. The buy is managed through a platform, not negotiated one board at a time with separate vendors.
For Boise businesses, this is an efficient way to keep your message visible on the commute corridors and high-traffic commercial areas where your customers move every day — with the flexibility to run only during the hours that matter for your business.
Programmatic DOOH buying selects available digital displays based on your targeting parameters — location, time of day, day of week, and audience profile. Your creative rotates alongside other advertisers on the same display during the time windows you have purchased.
Dayparting lets you run ads only during hours relevant to your business. A lunch promotion can run 11am to 1pm on weekdays. A weekend retail offer can target Saturday traffic near shopping centers. You are not paying for overnight impressions when your business is closed.
Reporting covers impressions delivered, locations where the ad ran, and time distribution. DOOH is a brand and awareness medium, so it is measured on reach and frequency rather than click-throughs.
Coverage across commute corridors keeps your name visible to people who pass your locations regularly throughout the week.
Time-targeted placements in the days before an event build awareness among people driving the relevant corridors.
Dayparted ads near your location at meal times reach people making dining decisions during the commute.
High-traffic intersections and freeway corridors keep a dealership visible to a broad Boise market throughout the purchase consideration period.
Radio reaches commuters in their cars during the same hours they are passing digital billboards on the way to and from work. Running audio and out-of-home together reinforces the same message through two channels at the same time — your radio ad plays while your billboard is visible on the same corridor.
See all digital services →DOOH is priced on CPM (cost per thousand impressions). Price varies by location quality, traffic volume, and time windows. We do not publish rates — we will build a market plan based on your locations and budget when we talk.
Programmatic DOOH campaigns can run as short as two weeks, though a month or more produces more meaningful reach and frequency. Short bursts work well for event promotions; ongoing brand campaigns benefit from longer runs.
Once creative is approved and campaign parameters are set, programmatic DOOH campaigns can typically launch within a few business days. Programmatic eliminates much of the lead time involved in traditional billboard contracts.
Digital billboard creative is typically a static image in a horizontal format. Specifications vary by network; we will provide exact dimensions when we set up your campaign.
Yes. Programmatic DOOH lets you select specific screens or corridors rather than buying a single board outright. You can concentrate placements near your location or along commute routes relevant to your customer.
We will put together a recommendation based on your goals, your market, and your budget. No commitment required.