Banner and display ads across thousands of websites reaching Boise-area audiences by demographic, behavior, and browsing history.
Display advertising places your banner or image ads across websites and apps — news sites, weather apps, sports blogs, and thousands of other properties. Programmatic buying means your ad appears where your audience already is, not just where you had to negotiate space in advance.
Retargeting is the most common use: serving your ad to people who have already visited your website. These are prospects who showed interest and left without contacting you. A retargeting campaign keeps your business in front of them as they continue browsing other sites.
Prospecting campaigns work the other direction — reaching new audiences who have not visited your site yet, targeted by demographics, interests, or browsing behavior that matches your customer profile.
Campaigns are bought through a programmatic platform that accesses ad inventory across a large network of websites and apps. Targeting draws from demographic data, browsing behavior, and geographic signals. For Boise businesses, we keep geographic targeting focused on the Treasure Valley.
Retargeting requires a pixel installed on your website. When someone visits a page, they are added to a retargeting audience and can be served your ad for a set window — typically 7 to 30 days — as they browse other sites. You stay visible during the period when they are most likely to make a decision.
Reporting covers impressions, clicks, click-through rate, and for retargeting campaigns, site visits and conversions after clicking. View-through attribution tracks site visits from users who saw but did not click your ad, giving a fuller picture of campaign impact.
Retargeting keeps your inventory visible to people who browsed your site and left without buying or contacting you.
Reaching people who have browsed health and medical content keeps your practice visible during the consideration period when they are comparing options.
Demographic and behavioral targeting reaches people in life stages — new homeowners, recent graduates, retirees — where financial products are most relevant.
Retargeting people who visited your website keeps you in front of homeowners who are still deciding which contractor to call.
Radio creates name recognition. When someone who heard your ad on 94.9 The River searches for a related service and visits your website, a retargeting campaign catches them as they continue browsing. Radio generates the interest; display keeps you visible while the prospect decides.
See all digital services →Retargeting reaches people who have already visited your website. Prospecting reaches new audiences who have not. Most campaigns benefit from running both — prospecting to build the audience, retargeting to close the ones who showed interest.
Standard banner sizes include 300x250, 728x90, and 160x600. We provide exact specifications when we build your campaign. Static images and animated formats are both available.
Display is priced on a cost-per-thousand-impressions (CPM) model. What you spend depends on your audience targeting, campaign volume, and length. We will give you a realistic estimate based on your goals.
Frequency capping controls how often your ad appears to the same user in a given day or week. We set caps to keep your message visible without overexposure, which can hurt brand perception over time.
We recommend a minimum of 30 days for any display campaign to give the system enough data to optimize delivery toward the highest-performing audience segments.
We will put together a recommendation based on your goals, your market, and your budget. No commitment required.