Deliver mobile ads to people based on where they are or where they have been — near your location, near a competitor, or inside specific Treasure Valley neighborhoods.
Geofencing advertising draws a virtual boundary around a physical location — your store, a competitor's lot, a neighborhood, a trade show venue — and serves mobile ads to people who enter that zone. You define the fence; we deliver the ad to the people inside it.
This is also called mobile conquesting. You can target people who are near your location right now, or build an audience from people who visited a specific location in the past 30 days — a competitor dealership, a home improvement store, a medical office — and follow them with your message afterward.
A conversion zone around your own location lets you measure how many people who saw your ad actually walked through your door within a two-week window, connecting ad exposure to foot traffic in a way most digital channels cannot.
Fences can be as small as a single building footprint or as large as a zip code. We draw fences around the locations most relevant to your campaign — your store, competitor locations, or geographic zones where your customers live and work.
Ads are delivered as mobile display banners and video to people whose phones have been detected inside the fence. Targeting can be combined with demographic filters — age, household income, homeowner status — to sharpen the audience beyond just location.
Conversion zone tracking places a secondary fence around your own location. When someone who saw your ad later appears inside that zone, it counts as a walk-in attribution. Reporting shows impressions, ad views, and walk-in data over the campaign period.
Geofencing competitor lots means your ad reaches people who are actively shopping for a vehicle, at the moment they are visiting the competition.
Building a fence around your location or a nearby shopping center keeps your offer in front of people who are already in a buying mindset.
Fencing competitor practices and medical office complexes builds an audience of people already engaged with healthcare decisions.
Target homeowners in specific zip codes or neighborhoods where you already have jobs and where your crew is working.
Radio builds awareness of your name and offer across the Treasure Valley. Geofencing adds a precise location layer — keeping your ad in front of people at the exact moment and place where they are ready to act. The two work at different scales: radio wide, geofencing close.
See all digital services →Fences can be drawn to match an individual building or parking lot. The minimum depends on whether there is enough traffic inside the fence to generate a viable audience. Very small, low-traffic locations may need a longer campaign runway to accumulate enough impressions.
Cost is based on the number of impressions delivered, the size of your audience, and the length of the campaign. We do not publish rate cards — we will put together a recommendation based on your target area and goals.
Walk-in attribution is a statistical model, not an exact count. It measures how many people who were served your ad later appeared inside a fence drawn around your location. It is directional data that helps you understand campaign impact.
Geofencing uses anonymous mobile ad IDs, not personal identifying information. No names, email addresses, or phone numbers are collected. Targeting is based on device location data that users have allowed their apps to access.
A minimum of 30 to 60 days lets the campaign build enough impressions to produce meaningful attribution data. Ongoing campaigns work better than short bursts because audience accumulation improves over time.
We will put together a recommendation based on your goals, your market, and your budget. No commitment required.