Audio ads on Spotify, Pandora, iHeart, and podcast networks — reaching listeners who have shifted to digital audio.
Streaming audio advertising reaches listeners on Spotify, Pandora, iHeart Radio, and podcast networks. It is a natural extension of a radio campaign — the same format, the same attention environment, on platforms that do not overlap with traditional broadcast.
Audio ads run between songs or podcast segments, in a lean-in listening environment where the person is engaged with what they are hearing. The ad is not competing with a screen full of content; it is the content for that 15 or 30 seconds. Completion rates are high because skipping requires deliberate action.
For businesses already running radio in the Boise market, streaming audio adds the digital listening audience without requiring separate creative. A well-produced radio spot works directly as a streaming audio ad.
Targeting on streaming audio platforms draws from user account data, playlist behavior, and device location. You can filter by age, gender, geographic area, music genre preferences, and listening context — workout playlists, focus music, commute listening.
Ads are 15 or 30 seconds. Many platforms also support companion display ads — a banner that appears on the app screen while the audio plays. This adds a visual element to the audio message when the user is looking at their phone.
Reporting covers impressions, completion rates, and companion ad clicks. For campaigns running alongside a website, we can track site visits attributed to audio ad exposure using site-lift methodology.
Promotional offers and seasonal messaging work well in audio — they are short, direct, and easy to act on while someone is listening at home or at work.
Reaching listeners during commute hours and at lunchtime puts your offer in front of people who are actively deciding where to eat.
Gym, yoga, and fitness content is heavily represented in streaming audio playlists; ads in that context reach an aligned audience.
Promotional spots ahead of an event date reach a wide digital listening audience with time-sensitive messaging at scale.
Broadcast radio and streaming audio can reach some of the same people on different platforms — and some completely different listeners who do not tune to FM. Running both from Lotus Boise means consistent messaging across 94.9 The River or 107.1 Hank FM and the Spotify or Pandora feed the same listener opens at their desk. One team, one strategy, two audio touchpoints.
See all digital services →Radio reaches a broad market through broadcast signals. Streaming audio targets specific audiences on platforms like Spotify and Pandora based on demographic and behavioral data. They are complementary — they often reach different people and different listening occasions.
Yes. A 30-second radio spot works as a streaming audio ad without modification. This is one of the efficiencies of running both through the same team.
Pricing is CPM-based, varying by platform, audience targeting, and campaign volume. We will give you a cost range based on your specific goals when we talk.
We recommend at least 30 days to generate enough impressions to reach a meaningful audience within your target geography and start seeing pattern data in reporting.
Not necessarily. A single 30-second audio file typically works across Spotify, Pandora, and podcast networks. Companion display ads do require separate image files, which we will spec out for you.
We will put together a recommendation based on your goals, your market, and your budget. No commitment required.