Non-skippable video ads on Hulu, Peacock, Amazon Fire TV, and connected TVs — reaching cord-cutters across the Treasure Valley.
Streaming TV advertising — also called OTT or connected TV — puts your video ads on the services people watch instead of traditional cable: Hulu, Peacock, Amazon Fire TV, Tubi, and more. These are non-skippable placements, which means the viewer sees your message in full before their show continues.
The audience has shifted away from traditional broadcast and cable. Reaching those viewers now requires a different buy than a broadcast TV spot. OTT fills that gap, putting your ad on the living-room screen where household decisions get made.
Your campaign is managed in-house by our local team — no outside agencies between you and the people making decisions about your buy.
We set up your campaign with geographic targeting focused on the Treasure Valley — Boise, Nampa, Meridian, and surrounding communities. From there, you can layer in demographic targeting (age, household income, homeowner status) and behavioral targeting based on what audiences have been researching or buying.
Ads run on connected TV devices — Roku, Apple TV, Amazon Fire TV, smart TVs — and on streaming apps. Most placements are 15 or 30 seconds and non-skippable. Frequency capping controls how often the same household sees your ad within a given time window, so you reach the right people without wearing out your welcome.
Reporting covers impressions delivered, video completion rates, and geographic distribution. For campaigns running alongside a website presence, we can set up site-lift attribution to measure how many people who viewed your ad visited your site afterward.
High-ticket services benefit from the living-room screen when homeowners are in research mode at home in the evenings.
Vehicle shoppers spend months in research mode; streaming TV keeps your dealership visible throughout that consideration cycle.
Service-area targeting puts your message in front of local households making appointment decisions.
Drive awareness of a promotion or new location with a message that reaches the whole household, not just one person.
Radio builds recognition with commuters, workers, and shoppers during the day. Streaming TV extends that message to the same household at night, on the living-room screen. Running both from Lotus Boise means the targeting strategy is coordinated — not two separate vendors operating without knowledge of what the other is doing.
See all digital services →Cost depends on the length of your campaign, your target audience, and how much frequency you want. We do not publish rate cards because the right investment varies by business. Contact us and we will put together a recommendation based on your goals.
There is a minimum campaign threshold to make the buy efficient, but it is lower than most businesses expect. We will tell you the floor when we talk through what makes sense for your situation.
You need a 15- or 30-second video file. Some businesses already have this from previous broadcast TV or radio campaigns. If you do not have creative, we can connect you with production resources.
Streaming TV is a brand and reach channel, not a direct-response channel. You are building familiarity and recall, which supports your other advertising over time. Most clients run it for a minimum of three months to accumulate meaningful reach.
Standard reporting includes impressions delivered, video completion rates, and reach by geography. Site-lift attribution — measuring site visits after ad exposure — is available when your site is set up for tracking.
We will put together a recommendation based on your goals, your market, and your budget. No commitment required.