Most advertising companies don't publish rates. We think that's a mistake. You can't make a good decision without a baseline. Here's what Treasure Valley radio campaigns actually cost, and what drives the difference between a campaign that works and one that doesn't.
A radio campaign on a Lotus Boise station can technically begin at around $750 per month. At that level you're running — but you're running light. Fewer spots per week means slower frequency buildup, which means a longer runway before a listener hears you enough times for the name to stick.
That's not a knock on the medium. Repetition is how radio works. The research on brand recall is consistent: it takes multiple exposures before a message moves from "I've heard of them" to "they're who I'd call." A $750 campaign can get there — it just takes considerably longer, which means you're paying for time you could be shortening.
The entry point we recommend for a campaign with enough frequency to build real awareness in the Treasure Valley is $1,250 per month. That gets you enough spots per week to accelerate the curve — more listeners hearing you more often, faster.
Radio is a reach medium. It puts your name in front of people who aren't actively looking for you — which is exactly the audience that Google can't reach. But once a listener hears your name and gets curious, they go online. The path from radio to a new customer runs through your website, your search results, and sometimes your social presence.
That's why Lotus Boise campaigns often pair radio with digital tactics. Not because we're trying to sell more products — but because each piece handles a different stage of how a customer actually finds you.
That's the job radio does better than almost anything. People who aren't searching, aren't in-market, and wouldn't click an ad — they hear your name on the way to work three times a week for two months, and then one day they need what you sell.
After hearing your radio spot, some listeners will see your banner ad while reading the news. They'll see a social post. They'll search your name and find you. Display advertising maintains visibility during the research window — the gap between first awareness and a decision to act.
When a listener searches your name or your category, you want to show up. Google Search Ads and live chat capture the intent your radio campaign generated — so the awareness work actually converts into leads and appointments.
Radio builds the relationship over time. Customers who hear you consistently — even after they've already bought from you — are more likely to call you again and refer you. Consistency on a station is how local businesses become the name people say without looking anything up.
There's no universal rate card. What you pay depends on a handful of variables that get worked out in the planning conversation.
Each of our four stations reaches a different audience. The right station for your business depends on who your customer is — not which station reaches the most people. Audience fit matters more than size.
Morning drive (6–10 AM) and afternoon drive (3–7 PM) reach the most listeners and carry higher rates. Midday, evenings, and weekends reach different slices of the audience at lower cost. Most campaigns mix dayparts.
:30 spots are the standard. :60 spots cost more but give you room for more story. :15s are used for high-frequency reminder campaigns. Which length works depends on your message.
Radio requires repetition to work. Short campaigns (4–6 weeks) can accomplish specific goals — an event, a sale, a seasonal push. Building brand awareness takes longer. Most effective awareness campaigns run 3 months or more.
Some dayparts on some stations have more advertiser demand than others. We'll tell you where your category is currently represented and where there's room.
Digital products are priced separately and handled in-house by Lotus Digital Corp. Adding display, mobile, or search doesn't change what you pay for radio — it's a separate line item with no agency markup.
Scheduled spots in agreed dayparts, logged and verified. You can request an air log at any time.
Our in-house copywriter works with you on the message. Studio recording, voice talent, and production are handled internally — no production fees from an outside vendor.
A rep who knows your category and the Treasure Valley market, not someone working off a national playbook. We build the schedule around your goals, not around what's easiest to sell.
We track what changes after your campaign runs — website sessions on air days vs. off-air days, branded search trends, direct traffic lift. In plain English, not a dashboard with 40 metrics that don't connect to anything.
Not a call center. Not a national account manager who's never been to Boise. One person who answers when you call and knows your account.
We recommend a minimum 3-month commitment for brand awareness campaigns because that's what the data shows — shorter runs don't give frequency enough time to compound. We'll be direct with you if a shorter campaign is unlikely to produce what you're hoping for.
That's one of the most common conversations we have. Most of the time, it comes down to one of three things: not enough frequency, the wrong station for the audience, or a message that didn't give listeners a reason to act. We can usually identify which one — and it's worth that conversation before writing radio off entirely. Here's what usually goes wrong →
We use website traffic data — specifically what changes on days your ads air compared to days they don't. Website sessions, branded search queries, and direct traffic are all measurable without any special tracking. We've seen lifts of 26% to 857% on air days across client campaigns. How we measure it →
Yes. Multi-station campaigns reach broader audiences and can be structured to hit different demographic segments simultaneously. We'll tell you where there's real overlap in your budget and where spreading across stations helps versus hurts your frequency.
Our in-house team handles it. We'll work with you on the message — what you're offering, who you're talking to, what action you want them to take. From there we write the copy, cast voice talent, and produce the spot in our studio. You review before anything airs. If you already have produced spots you're happy with, we can run those.
Across our four stations we've run campaigns for home services, medical and dental, auto dealers, restaurants, retail, financial services, legal, nonprofits, healthcare, and more. The question isn't really category — it's audience fit. If your best customer listens to radio, we can reach them. See what campaigns have produced →
Tell us what you're trying to accomplish. We'll show you which station reaches your audience, what competitors in your category are spending, and what a realistic campaign looks like for your budget — before you commit to anything.